FACTORS THAT AFFECT THE SUCCESS OF CONSUMER COOPERATIVES IN CASE OF BENCH SHEKO, WEST OMO AND SHEKA ZONES

Abstract

The study was aimed to identify factors that influence on success of consumer cooperatives in case of Bench sheko, Sheka and West omo zones. Descriptive and explanatory type of research design method was applied. Explanatory identify causal factors and outcomes of the target phenomenon (Biset Amene & Yadessa, 2018). The study was focused on fifty one (51) selected active consumer cooperatives in Bench sheko, West omo and Sheka zone. A three-stage random sampling procedure was adopted for the selection of the sample respondents from the cooperatives in three Woredas. In the first stage, seven woredas were selected from each zone proportionately. In the second stage from those woredas 17 sample consumer cooperatives were selected. Finally from those consumer cooperatives 385 sample of respondents were selected. Political, Technology, Management, Bureaucracy, Marketing, Finance and Infrastructure influence were selected as independent factors. Successes of consumer cooperatives were identified as dependent variable for this study. Finding reveals most factors have effect on consumer cooperatives. Variable like politics, management, marketing and finance are important factors that affect significantly the target variables. Factor bureaucracy had no significant influence on dependent variables. The study recommends enhancing the success of consumer cooperative by improving the economic status. Special attention should give on problems like lack of marketing and finance access shortage, lagging technological advance and political interference. Therefore, Bench sheko, Sheka and West omo zones should solve these challeges