Abstract:
The study was undertaken with the objective of identifying potato
value chain actors, assessing profitability of actors, marketing margin
and extent of value addition in the study area. Information was
gathered from 193 potato producers, 7local traders, 7 wholesalers, and
8 retailers. The survey result indicated that 27.94% of total farmland
was allocated for potato production. The average yield of Potato in
Sheka was 108qt/ ha. The major potato value chain actors were input
suppliers, producers, commission agents, local traders, wholesalers,
retailers and consumers. Potato producers in Masha district added
10.537%, Local traders were responsible for 25.603 % of value addition
while wholesalers and Retailers add about 29.89 and 33.39 % of the
value respectively. Creating sustainable value chain development by
accessing new market centers and organizing cooperatives was vital for
value chain producers in the study area.
